Tag Archives: theJonEdge

Car before horse

Change is remorseless. Without change there’s no progression. “If I’d asked people what they wanted they’d have said faster horses” Henry Ford famously said when unveiling his Model T. He could well have been talking about modern research techniques. Whether … Continue reading

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What’s your story?

A man claiming to be the son of God is bound to a wooden cross and executed. A wooden puppet bound by strings wants to be a boy and is magically transformed by a fairy. As children, we are presented … Continue reading

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Unconditional Ideas

Be free with your ideas and you will generate more. As creative people a transferable skill is thinking. Maths exists in two basic disciplines – pure and applied. I believe there will be more integration for the new entrepreneur. Both is … Continue reading

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Never mind the Botox

Botulinum toxin is a neurotoxic protein produced by a bacterium. Infection with this bacterium can result in a fatal disease called botulism. What we might call an old school type of disease. Don’t look up the symptoms for this if … Continue reading

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The secret life of men

I was somewhat shocked (and late in the day) to hear Rosie Arnold had finally left BBH. Let’s hope she shines in her new role at AMV/BBDO. She called it a “soft landing”. Tiger Savage (probably the best name in … Continue reading

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Brand flakes™

As is often the case with clients, agencies will offer: “Brand is the answer. Now what’s the question?” You probably wouldn’t go to a hip replacement specialist for a nose job. Many companies similarly claim to be holistic or ‘media … Continue reading

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Success has many fathers

“That’s been done before” is probably up there with my most annoying phrases. Probably by the sort of savant like people that take pleasure in clustering logos together to create some sort of gamut based pie chart. About as helpful … Continue reading

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