Category Archives: The Art of Branding™

SUBTLE AS A BRICK

How much do you think a standard house brick is worth? A solitary brick, not the rights to it, no intellectual property, concrete and assorted materials fired in a kiln, a brick. In this international currency existence, let’s say $1 … Continue reading

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Car before horse

Change is remorseless. Without change there’s no progression. “If I’d asked people what they wanted they’d have said faster horses” Henry Ford famously said when unveiling his Model T. He could well have been talking about modern research techniques. Whether … Continue reading

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Do you sell wasps?

No? Do you sell Fridges? To teach yourself about marketing, walk down a street. You’ll learn business in Sloane Street or any straat in Amsterdam. Being street smart, it helps to be on the street. The best place to understand … Continue reading

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Never mind the Botox

Botulinum toxin is a neurotoxic protein produced by a bacterium. Infection with this bacterium can result in a fatal disease called botulism. What we might call an old school type of disease. Don’t look up the symptoms for this if … Continue reading

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Brand flakes™

As is often the case with clients, agencies will offer: “Brand is the answer. Now what’s the question?” You probably wouldn’t go to a hip replacement specialist for a nose job. Many companies similarly claim to be holistic or ‘media … Continue reading

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How stuff works

Art, especially the modern kind is about subjective expression. The greats are often apparently self-indulgent, you’re not always meant to understand things. Design is about order. If the thing is not in the right place, then it’s in the wrong … Continue reading

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